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14 years a commercial photographer

Tim Salix is an experienced business and corporate photographer.  He has an extensive portfolio with specialisation in brand portraits, products, commercial interiors, food, vehicles and industrial photography.  Tim can undertake any photographic assignment having the skills and investment in capital equipment in which to do so. 

In a photo shoot Tim can deploy up to 10 studio lights enabling him to cover all situations.  Instances where there is no electrically he will attach two 1200watt lights to a battery inverter.  His Swiss-made Elinchrom lighting can run double power-packs, pumping out 4,800watts from just two lights.  Enough to illuminate the largest interior or to photograph any sized factory plant or machinery.  Tim has recently invested in a drone allowing him to offer a different perspective for industrial photo and video shoots.

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phenomenal glass

The lens Tim uses for the majority of his commercial photography work is a Leica 24-90mm, of which the colours rendered in photos are outstanding. For interiors he does not prescribe to the default option of an ultra wide-angle lens to create the ‘real estate look’ of falsely transforming any room into an enormous space.  As a consequence he avoids the associated distortion issues of objects in the foreground looking elongated and anything in the background becoming tiny.  Tim will only use an ultra wide-angle lens for large open interiors.  Where specific characteristics are needed to be detailed, especially in reference to food photography, he will utilise with an adapter a Nikon 85mm micro tilt/shift lens. 

For portraits the par excellence lens in Tim Salix’s arsenal is a Leica APO 90-280mm, handmade in Germany.  Using a telephoto makes for a flattering compression on people’s faces.  The Leica look is legendary for portraiture, especially for outdoor photo shoots where the person becomes 3D with a natural smooth translation to the background bokeh.  Topping this off is the photos have high micro-contrast. 

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